Images, animation and video can be used very effectively to emphasis a point. A picture can speak a thousand words, so the saying goes (just make sure that it is saying the right words). By combining a number of media together we can make the overall effect much more appealing. This helps to maintain the attention of target audience.

As mentioned earlier, interactivity allows the end user to concentrate on the areas of most interest to them without having to wade through extraneous material. People do not tend to think in a linear fashion, but rather tend to jump from point to point and not necessarily in any discernible order. Interactivity, if implemented correctly, can also provide users with the ability to query the information provided to them, asking for further clarity or requesting related information.